WHITEBOARD ANIMATION
Whiteboard animation is actually deep thinking in disguise. It is creative story telling in its finest form; short attention-grabbing video using artwork to tell the story. Your story.
How does it work?
The words and pictures appear to be drawn spontaneously on what appears to be a whiteboard; unfolding before the audience’s eyes to market or explain an idea.
“Oh Look! Someone’s drawing!”
“Hey! This is fun to watch and I’m curious to see what the message is and how it will be relayed!”
Whiteboard animation facilitates a “flow state” in people – it is a visualization technique that not only invites but captures people to follow an idea or information through to its completion.
It can be a more powerful communication tool than mainstream videos. And more affordable too!
How can it be used?
• Sales Training Videos
• Product Sales Videos
• Demo Videos
• Instructional and Educational Videos
• Brand Building and Awareness Videos
• Fund Raising Videos
• TV Ads
Besides commercial purposes, whiteboard animation has been effectively used to share ideas about education, motivation, and social environments.
MOTION GRAPHICS
Motion graphics is quite literally graphics in motion!
It is a specific visual style employed in explainer videos and whiteboard animation that is well-suited to breaking down complex topics. It’s formal enough to be used with any corporate brand identity, it’s perfect for visualizing data and making mundane topics more exciting.
It’s in effect, the “grown-up” version of the basic whiteboard animation.
Why choose Motion Graphics?
It’s formal and sleek. Basic whiteboards can look quite generic, and sometimes, slightly goofy.
If you need a video that fits your chosen aesthetic, out of all explainer video styles, motion graphics is the most versatile.
If the video you need made is heavy on data, motion graphics is the way to go. Making data clear and easy to understand is exactly where this animation style shines.
At The Doodle People, we often employ motion graphics to enhance whiteboard animation.
2D ANIMATION
2D animation focuses on creating characters, storyboards, and backgrounds in two-dimensional environments. The figures can move up and down, left, and right. However, they do not appear to move toward or away from the viewer, as they would in 3D animation. 2D animation uses bitmap and vector graphics to create and edit the animated images.
These animations may be used in advertisements, films, television shows, computer games, or websites.
At The Doodle People, we sometimes enhance our videos with 2D animation.
CUT OUT ANIMATION
Traditionally, the main building blocks for this type of animation are figures that are cut out of larger pictures or drawn on a piece of paper or cardboard specifically for use as cut-out figures. These sectioned pictures are reassembled on a flat background and photographed one frame at a time. Between shooting each frame, the figure’s position is slightly changed. This slight movement, accumulated over the length of the film, gives the illusion of motion.
These days, computer cut-out animation eliminates the need for paper, cardboard or scissors. Instead, a picture is loaded into a graphic software package. As with the traditional method, each small change is saved separately. The animation software can be used to smooth transitions between frames, reducing or eliminating jerky, unnatural movement and to compile the collection of individual pictures into an animated cartoon.
The popular tv series, South Park is a good example of the use of cut out animation.
Cut out animation can enliven an otherwise bland, boring business presentation. It can also be used as an eye-catching technique on websites or in advertising.
INFOGRAPHICS (Static and Animated)
Infographics can be a great way to make sense of complex data. The best infographics transform complex information and data into graphics that are both easy to grasp and visually appealing. The only problem is, infographics that look like they were simple to make are often anything but.
At The Doodle People, we design static infographics that are both visually captivating and effective. They are always designed with the user and audience in mind, helping them understand the story in the data.
We are also able to animate infographics creating innovative content that not only inspires and educates your viewers but moves them to a specific action.
KINETIC TYPOGRAPHY
Kinetic typography refers to the creation of moving type. It is an animation technique that is used to make lettering expand, shrink, fly, move in slow motion, grow and change in numerous ways for the user. The effect can be simple and short with only small changes or quite elaborate and lengthy.
Kinetic typography can add emphasis to certain content. It can help convey tone and emotion. It can help create a unique visual where none exists. It can be an affordable option for those with limited budgets. It can add interest when your design is in need of a boost.
At The Doodle People, we have used kinetic typography in many of our animation videos.
VIDEO FILMING
While The Doodle People is primarily an animation company, we are also able to provide video filming services to our clients.
What’s more, we are also able to merge all sorts of animation and graphics with the video, enhancing it to a captivating level.